Can-Spam defines spam as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose).” It exempts “transactional or relationship messages.” The FTC has yet to clarify what “primary purpose” means; it has already delayed rule-making for this terminology. Previous state laws had used bulk (a number threshold), content (commercial), or unsolicited to define spam.
PROVOLI TRUSTED MARKETING does not send unsolicited commercial e-mail as long as it contains all of:
The content is exempt if it consists of:
Furthermore a user has the right to unsubscribe / subscribe automatically from our lists. You must be also informed that we also do not sell the emails addresses we collect though optimization techniques and software.